Dalmatia 2023: price observations from the field

Observation

Five days in Biograd na Moru provided insight into the price development of Central Dalmatia. Social media buzzes with negativity about Dalmatia, specifically regarding the costs of tourist activities. Prices have risen considerably, mirroring the situation throughout Croatia.

Context

While many blame inflation, a 10% inflation rate cannot explain the 40-50% price increases on various products. In busy tourist hotspots of Dalmatia, prices even soar to 100% and beyond. The adoption of the euro plays a role but is not the only factor.

The mechanism seems simple: when the tourist season becomes shorter but profit must be maintained, unbridled price increases are the easiest strategy. The post-pandemic boom in tourism has reinforced this trend. Enthusiastic spending by tourists has enabled investments in glamping luxuries, financed by guests willing to pay more — even if it means that loyal, returning guests fall away.

Reading

The choice becomes straightforward when Dalmatia costs €2,600 instead of the previous year’s €1,600. Add road tolls and EU-mandated fuel prices, and the comparison with an all-inclusive resort in Egypt for €3,200 including flights and meals becomes real.

The question of whether Croatia is undermining its own tourism sector, or whether it is part of a larger game within Europe, remains open. What is certain: price developments are driving a wedge between the destination and its traditional visitors.

Notes

Campsites are massively transforming into glamping resorts. Reservation costs for a patch of grass run up to €100. Those wishing to avoid price increases must compare providers or seek alternatives off the beaten track.